In the first part of the paper, the authors generalize the notion of strongly
-multiplicative sequence and prove the convergence of infinite products of the type
satisfies their definition and has additional properties,
is a non-negative integer less than
is 1 if
and 0 otherwise. The rest of the article is devoted to computing some infinite products of the kind and their additive counterparts. Appropriate specializations of the main results yield values to some infinite products associated with counting the sum of digits or the number of occurrences of several given digits in the base
expansion of an integer.