The paper is devoted to the properties of starlike and convex functions of order defined on the unit disk [see P. L. Duren, Univalent functions (1983; Zbl 0514.30001)]. Some characterization properties are obtained and applied to fractional derivative operators on the mentioned function classes:
where , , , is the Gaussian hypergeometric function. The operator is a generalization of the Riemann-Liouville operator and is closely connected to the Erdélyi-Kober operator of the fractional calculus.
The characterization properties are formulated by using some conditions (inequalities) on Taylor’s coefficients of the function . Some exactness of these conditions is illustrated by examples of functions for which the corresponding inequalities are attained.
Let () be given by
The Hadamard product of these functions is defined by
The authors obtain several characterization properties of the Hadamard product on the classes of starlike and convex functions. The starlikeness and convexity properties of the following fractional derivative operator
with , , are investigated too. These results can be applied to obtaining corresponding properties for Riemann-Liouville and Erdélyi-Kober operators.