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Differential game models of advertising competition. (English) Zbl 0896.90144
Summary: Differential game methodology combines two attractive features that are critical to the study of advertising competition: dynamics and multi-competitor decision making. A focused review of two decades of differential game modeling of advertising competition indicates that insights gained to date, while valuable, are of a limited nature, and research in the area needs to extend beyond present limits. Four recent studies are offered as examples of possible directions to follow in continued research.

MSC:
90B60 Marketing, advertising
91A23 Differential games (aspects of game theory)
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