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Motivation and resource-allocation for strategic alliances through the De Novo perspective. (English) Zbl 1129.91338
Summary: There have been proposed many theories and models, such as transaction cost theory and the resource-based view, to explain the formation of strategic alliances. However, the perspectives are usually limited and incomplete. Additionally, the problem of resource allocation is also a serious issue when firms enter strategic alliances. This paper proposes a holistic perspective and provides an optimal resource portfolio by using the De Novo perspective. A numerical example demonstrates the criteria of strategic alliances and provides the optimal resource portfolio.
91B32 Resource and cost allocation (including fair division, apportionment, etc.)
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