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The impact of advertising in a duopoly game. (English) Zbl 1200.90112

90B60 Marketing, advertising
91A05 2-person games
91A10 Noncooperative games
Full Text: DOI
[1] Bierman H. S., Game Theory with Economic Applications (1998)
[2] DOI: 10.2307/3151017 · doi:10.2307/3151017
[3] DOI: 10.1111/j.1430-9134.1992.00277.x · doi:10.1111/j.1430-9134.1992.00277.x
[4] F. Gasmi and Q. Vuong, Advances in Econometrics: Econometric Methods and Models for Industrial Organizations, ed. G. Rhodes (JAI Press Inc., London, 1991) pp. 225–254.
[5] DOI: 10.2307/2555839 · doi:10.2307/2555839
[6] Lilien G. L., Marketing Models (1992)
[7] Nicholson W., Microeconomic Theory (1995)
[8] DOI: 10.1086/261169 · doi:10.1086/261169
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