Little, John D. C. Aggregate advertising models: The state of the art. (English) Zbl 0412.90037 Oper. Res. 27, 629-667 (1979). Page: −5 −4 −3 −2 −1 ±0 +1 +2 +3 +4 +5 Show Scanned Page Cited in 56 Documents MSC: 90B99 Operations research and management science 90-02 Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming Keywords:aggregate advertising models; survey; marketing PDFBibTeX XMLCite \textit{J. D. C. Little}, Oper. Res. 27, 629--667 (1979; Zbl 0412.90037) Full Text: DOI