zbMATH — the first resource for mathematics

Sample design in business research. Paperback edition. (English) Zbl 0705.62019
Wiley Classics Library; Wiley Publication in Applied Statistics. New York etc.: John Wiley & Sons. xx, 517 p. £24.50 (1990).
This book is a textbook, written from the point of view of the theoretical statistician in industry, which includes surveys of consumers, surveys in psychological problems, surveys of attitudes and opinions, surveys of business establishments, statistical problems in accounting and in auditing, evaluation of inventory, appraisal of property, and the inspection and testing of physical materials.
Part I (Standards of statistical practice) establishes standards of professional statistical practice, the aim being to enhance the usefulness of statistical methods. This part of the book is directed especially to the needs of the executive in business, and to the expert in a substantive field (consumer research, engineering, production, accounting, psychology, law, etc.), although statisticians themselves have perhaps even more need for this kind of advice. Parts I and II (Replicated sampling designs) together provide principles and examples in the planning of surveys and in the statistical interpretation of results, while part III (Some theory useful in sampling) examines the mathematical biases that may exist in certain estimates, variances of random sampling and sampling errors.

62D05 Sampling theory, sample surveys
62-01 Introductory exposition (textbooks, tutorial papers, etc.) pertaining to statistics
62P99 Applications of statistics