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**Differential game models of advertising competition.**
*(English)*
Zbl 0896.90144

Summary: Differential game methodology combines two attractive features that are critical to the study of advertising competition: dynamics and multi-competitor decision making. A focused review of two decades of differential game modeling of advertising competition indicates that insights gained to date, while valuable, are of a limited nature, and research in the area needs to extend beyond present limits. Four recent studies are offered as examples of possible directions to follow in continued research.

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\textit{G. M. Erickson}, Eur. J. Oper. Res. 83, No. 3, 431--438 (1995; Zbl 0896.90144)

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### References:

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