Funari, Stefanie; Viscolani, Bruno Advertising and congestion management for a museum temporary exhibition. (English) Zbl 1012.90018 CEJOR, Cent. Eur. J. Oper. Res. 10, No. 2, 149-162 (2002). Summary: We propose a model for a museum institution which offers a special exhibition in a definite time period. Attention is given to the museum demand and the quality of the visitors experience, in particular in relation with the occurrence of congestion situations. The laws governing the behaviour of the system through time are defined by three distinct dynamical systems, depending on the position of the visitor attendance rate with respect to two critical levels: the congestion threshold which is a fixed parameter of the system and the extreme congestion threshold which depends on the congestion management policy. Because of the regime switching the optimal control problem is nondifferentiable and Clarke’s generalized maximum principle necessary conditions are derived. We discuss the existence of an optimal solution and some special classes of control functions which are economically meaningful. Cited in 1 Document MSC: 90B50 Management decision making, including multiple objectives 49J15 Existence theories for optimal control problems involving ordinary differential equations Keywords:control-marketing-museum-congestion PDFBibTeX XMLCite \textit{S. Funari} and \textit{B. Viscolani}, CEJOR, Cent. Eur. J. Oper. Res. 10, No. 2, 149--162 (2002; Zbl 1012.90018)