Using decision rules to achieve mass customization of airline services. (English) Zbl 1188.90155

Summary: This paper uses the Dominance-based Rough Set Approach (DRSA) to formulate airline service strategies by generating decision rules that model passenger preference for airline service quality. DRSA could help airlines eliminate some services associated with dispensable attributes without affecting passenger perception of service quality. DRSA could also help airlines achieve mass customization of airline services and generate additional revenues by active or passive targeting of quality services to passengers.


90B90 Case-oriented studies in operations research
90B50 Management decision making, including multiple objectives
Full Text: DOI


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