Baesens, Bart; Viaene, Stijn; Van den Poel, Dirk; Vanthienen, Jan; Dedene, Guido Bayesian neural network learning for repeat purchase modelling in direct marketing. (English) Zbl 1008.90515 Eur. J. Oper. Res. 138, No. 1, 191-211 (2002). MSC: 90B50 92B20 PDFBibTeX XMLCite \textit{B. Baesens} et al., Eur. J. Oper. Res. 138, No. 1, 191--211 (2002; Zbl 1008.90515) Full Text: DOI
Viaene, S.; Baesens, B.; Van Gestel, T.; Suykens, J. A. K.; Van den Poel, D.; Vanthienen, J.; De Moor, B.; Dedene, G. Knowledge discovery in a direct marketing case using least squares support vector machines. (English) Zbl 0995.90054 Int. J. Intell. Syst. 16, No. 9, 1023-1036 (2001). MSC: 90B60 90B90 PDFBibTeX XMLCite \textit{S. Viaene} et al., Int. J. Intell. Syst. 16, No. 9, 1023--1036 (2001; Zbl 0995.90054) Full Text: DOI