PETAPS swMATH ID: 2170 Software Authors: Davis, Joseph G.; Sundaram, David Description: PETAPS: A prototype decision support system for consumer product marketing and promotion. The concept of decision support systems has been proposed as an approach to provide flexible, computer-based support for relatively complex decision problems. In this paper, we report on the design and development of a prototype decision support system – promotion evaluation, tracking and planning system – built for a large, multinational consumer goods manufacturing and marketing company operating in Australia and New Zealand. We provide an analysis of the marketing environment and the role of promotions which leads to the identification of the critical decisions that needed to be supported. The diverse data needs, the suitable models to analyze the data, and the appropriate software tools to prototype the system are outlined. The components and the implementation of the prototype are described. The limitations of the prototype and suggestions for further refinement are dealt with in conclusion. Homepage: http://www.sciencedirect.com/science/article/pii/0377221794001567 Keywords: decision support systems; promotion evaluation; tracking; planning; consumer goods manufacturing Related Software: Web-HIPRE; PROMISE; Lotus 1-2-3 Cited in: 2 Documents Standard Articles 1 Publication describing the Software, including 1 Publication in zbMATH Year PETAPS: A prototype decision support system for consumer product marketing and promotion. Zbl 0914.90175Davis, Joseph G.; Sundaram, David 1995 Cited by 2 Authors 1 Davis, Joseph G. 1 Sundaram, David Cited in 2 Serials 1 Journal of the Operational Research Society 1 European Journal of Operational Research Cited in 2 Fields 2 Operations research, mathematical programming (90-XX) 1 Computer science (68-XX) Citations by Year